however, in this instance we are working at the one end of the spectrum that is by definition the least social: fast food,’ adds scheeren. ‘food – its creation, presentation and enjoyment – is one of the most important shared human experiences. Located in one of new york’s most vibrant and lively neighborhoods, in close proximity to the whitney museum of american art and the city’s high line, the first location of dean & deluca‘s stage in the meatpacking district engages residents and tourists alike. it is an innovative platform that can integrate and resonate with diverse local contexts throughout the world.’ the freestanding object allows people to circulate around it as they interact with the staff and watch their food being prepared. ‘the idea, with its reference to a theatrical setting, opens a wide spectrum of possibilities and interpretations of a space where people come together, where stories are being told, where performances take place, and where food merges with the notions of entertainment and culture. ‘stage embodies an interactive, contemporary notion of culture,’ says ole scheeren. the platform, which was first launched during design miami/ 2016, comprises two horizontal volumes of mirrored stainless steel, one floating above the other and finished with a sculpted countertop in white corian. The dean & deluca stage by ole scheeren, which opened recently in new york’s meatpacking district, offers a dramatic backdrop for food, staff, and the choreography of preparing and assembling the legendary gourmet market‘s delicacies.
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